Bliss Brands

Moag Bailie designed the packaging for the MAQ rane of products

MAQ washing powder | Brand Identity & Packaging design
Proudly pack-centre our logo design for the iconic MAQ washing powder, brimming with stand-out shelf appeal so effectively carried across a range of line extensions.

Securex hygiene soap  | Packaging design
Anti-germ soap with uncompromising brand identity promises effective hygiene protection in four variants.

MAQ fabric conditioner | Packaging design
A fabric conditioner range featuring structure and packaging design that delivers strong in-store visual appeal, introduced as a result of continued success of the MAQ brand.

MAQ Auto | Packaging design
Strategically on brief, designs for MAQ Auto, the line extension of a great success story reflect a premium brand in the automatic washing powder sector.

Reef Hand washing powder  | Packaging design
Hard working brand identity for Reef that epitomises the promise of results driven quality in a price-sensitive market.

MAQ All Purpose soap | Packaging design
All-purpose laundry and cleansing soap bar packaging design conveys fresh, gentle yet effective cleansing properties, unique in a multi-use market.

MAQ fabric conditioner | Packaging design
Fabric conditioner refill sachet designs make use of strong colour cues and bold illustration to convey variant fragrances within the iconic MAQ brand identity.