Case study 1 | Show your True Colours
Brand identity that bursts the paint category wide open was Moag Bailie’s response to the brief from Kansai Plascon to develop and position a revolutionary new affordable range of quality paints.
Plascon True Colour identity and packaging design encourages aspiring consumers who are proud of their homes to celebrate their world in self expression by showing their true colours.
Vibrant African shweshwe inspired design across 1 L, 5 L and 20 L packs achieves instant stand-out shelf impact while bright colour coded differentiators reinforce individual product cues. Unique graphic mnemonics instantly communicate the market-leading properties that underpin Plascon True Colour as the first range of innovative quality paints to feature specially formulated, advanced technologies and innovations that are truly affordable.